About

From New York.

I am Matthew Rosario, an experienced Senior Art Director based in the NY metro area, currently defining creative for global accounts at Arnold Worldwide.

With over four years of senior-level leadership and a career that spans over a decade in the creative pipeline—moving from specialist design and rigorous project management into high-level Art Direction—I specialize in translating critical business challenges into resilient, adaptive design systems that scale.

My approach is rooted in strategic clarity: I don't just brief a team; I define how a brand thinks, speaks, and frames its narrative. I believe that design is functional storytelling. I merge this strategic mindset with the tactile craft—utilizing Figma and the full Adobe Creative Suite (including Motion)—to build integrated visual languages that foster an authentic connection with their audience.

Core Disciplines: Brand Systems & Identity, Motion & Video Strategy, Team Leadership, Storyboarding, Concepting, and Creative Briefing.