EXPERIENCE
ARNOLD WORLDWIDE®, New York, NY | April 2021 – Present
Senior Art Director, (April 2024 – Present)
Creative Leadership: Lead visual strategy for high-impact corporate communications and multi-channel brand campaigns.
Cross-Functional Collaboration: Partner with Senior Copywriters and Design teams to translate creative briefings into award-winning visual narratives.
Brand Stewardship: Direct the execution of design drafts, ensuring rigorous brand alignment and clarity across all client deliverables.
Innovation: Integrate emerging technologies and industry trends into the creative process to drive team innovation and project excellence.
Art Director, (August 2021 – April 2024)
Concept Development: Conceptualized and executed visually compelling designs that drove client success and supported key campaign objectives.
Strategic Design: Translated complex ideas into engaging visual assets while strictly adhering to brand guidelines and project goals.
Client Management: Presented concepts directly to stakeholders, refining work based on feedback to ensure high-quality outcomes and satisfaction.
OPTUM® WORKPLACE WELL-BEING SERVICES, New York, NY | January 2017 – November 2020
Corporate HQ Support | Graphic Designer (2020)
Design Consultation: Acted as the primary creative point-of-contact for WWS teams, providing on-brand graphic solutions for print and digital marketing.
System Optimization: Developed user-friendly, dynamic templates that refreshed the brand identity and improved team productivity.
Project Manager | Lead Graphic Designer (2017 – 2020)
Team Leadership: Managed a design team executing 50+ promotional campaigns weekly for a portfolio of 300+ global clients.
Operational Excellence: Analyzed metric data to map ticket inflow and turnaround times, improving workflow efficiency for senior leadership.
Digital Transformation: Directed UI/UX layouts for three new online engagement programs, enhancing the user experience and interface design.
FASTSIGNS® | Staten Island, NY | November 2013 – January 2017
Lead Graphic Designer
Project Coordination: Spearheaded end-to-end design for diverse accounts, including healthcare, higher education, and retail.
Production Management: Oversaw quality assurance for print production, managing client proofs, mockups, and vendor relations under tight deadlines.
ATMOSPHERE ESSENTIALS | Staten Island, NY | September 2011 – November 2013
Package Designer
Brand Production: Developed retail-ready packaging concepts and typography iterations in direct collaboration with executive leadership.
EDUCATION
Bachelor of Science in Graphic Design | Queens College, Flushing, NY
Associate of Applied Science in Graphic Design | Kingsborough Community College, Brooklyn, NY
CERTIFICATIONS
Creative Director Course | ELVTR (2025)
Advanced Figma Bootcamp | Noble Desktop (2024)
Motion for Designers & Typographers | The Cooper Union (2023)
Presentation Design & Animation Masterclass | Online (2020)
Contact
Let’s define the narrative.
Available for freelance partnerships, creative leadership, and strategic brand consulting. Based in the New York metro area and open to global collaborations.
mlrosario33@gmail.com
(347) 234-9350